Private-label snack share crosses 31% in discounters — our sell-through read
Across our discounter accounts, own-label velocity outran branded for the fifth straight month. The gap is widest in baked, narrowest in premium crisps.

Snack & food manufacturer · Retail & FMCG · snacks & food manufacturing
Meridian Snacks is a mid-market manufacturer of salty and baked snacks selling into European grocery and convenience. We see point-of-sale velocity, input costs, and retailer promo pressure first-hand.
Our field is retail & FMCG, full stop. We publish category data — shelf velocity, cocoa/oils/packaging inputs, private-label share, promo depth — that we can verify from our own sell-through and supplier contracts.
On the record · Retail & FMCG only
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Recent on the record
Across our discounter accounts, own-label velocity outran branded for the fifth straight month. The gap is widest in baked, narrowest in premium crisps.
A field overview of the four inputs that move our COGS — sunflower/palm oils, board, film, and energy — with the contracts we have locked into Q4.
We are seeing branded promo frequency cut in two top-five grocers; expect facings to re-shuffle in the July re-set.
Fictional company shown as illustrative sample data; posts, dates, and the on-chain anchor are a preview of the VigFi Ledger — no live chain or regulated product is active here.